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TOPIC: User Personas

User Personas 1 year, 7 months ago #13

A few years back, we did some informal user research for Joomla that defined three primary user personas:

Joomla Beginner- The complete novice to the casual user

Joomla Administrator- The user that's building sites with Joomla, usually with off-the-shelf templates or creating one's own. They purchase and use Joomla extensions, knowing just enough to do basic customizations. This user is also a contributor to the Joomla documentation or other areas of the project..

Joomla Developer- The user that's creating Joomla extensions and building the more complex functionality of a Joomla website from scratch. This user is also a contributor to the Joomla code.

Are these three groups still valid? Are there others? How would you define the user personas?
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Re: User Personas 1 year, 7 months ago #62

  • beat
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Think that pretty much covers it. You could add:

The decision-maker at the customer of the design-house- The professional designer proposes to a fortune-500,000,000 company a joomla-based site, and the CEO and CFO goes to take a look before committing the $1,000 budget for the new corporate website
Beat
CB Team member at Joomlapolis
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Re: User Personas 1 year, 6 months ago #87

  • Duke3D
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I'm take a slightly different spin - splitting by job function in addition to / instead of skill/familiarity level.

My point is to distinguish the content contributors (author/editor) from the layout and presentation maintainers from the site integrator/designers. The persona would closely align to the ACL settings that enable a publishing workflow.

This is responding to the issues/complexity of the UI for delivered sites that have various levels of content managers.

Just an impression - don't know if it would add value or not to a UI-only focused project as opposed to a full UX that is more sensitive to ACL roles and permissions as an indication of authority, skill and tolerance for complexity.
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Re: User Personas 1 year, 6 months ago #108

  • jcoonen
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Is there any more raw data you have on the personas that were ultimately decided upon? There's so much more rich information that can be used to tighten up the personality, character, attitudes, tendencies, likes and dislikes of the target Joomla user.
the real John Coonen
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Re: User Personas 9 months ago #1028

  • Joss
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I know that this is an ancient topic, but can I throw in an article I wrote some time ago?

It was basically looking at early Content Management Systems - the ones that existed prior to the internet or even computing - and seeing what we can learn about how those revolved and evolved around the personalities that used them and what we can learn from that.

www.alltogetherasawhole.org/profiles/blo...t-more-old-fashioned


Joss
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